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'Ster Gouden Loeki' award for Homecare
18 December 2008
The commercial Homecare won the 'STER gouden Loeki' award. This is a people's-choice prize for best Dutch television commercial 2008.
The Socialist Party (SP) wanted to speak out against the current problems with homecare in the Netherlands. The commercial immediately lead to political debate and within two weeks the Secretary of State, Jet Bussemaker, changed her policy.
In the commercial an elderly woman undresses herself in protest against the financial cuts in Homecare.
Homecare
Awards Ster Gouden Loeki