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Thonik acquires first client in Tokyo
8 September 2009
Thonik designed the new identity of Spiral, an art instition in Tokyo, Japan. It also is responsible for the campaign in honor of its 25th anniversary. The launch of the new branding will take place on September 8, 2009 in the Spiral building.
The old logo serves as basis for the new graphic language Thonik designed for Spiral. The famous Japanese designer, Masayoshi Nakajo designed the original logo. The result is a clear and simple identity, where the name represents the Spiral building. The dots symbolize the various activities and projects of the art institution.
Spiral is a building by architect Fumihiko Maki in Aoyama, Tokyo, Japan. It is a multi-use building, with gallery space, multipurpose hall, cafe, restaurant and bar, salon, and shops. The defining feature of the building is a seemingly floating spiral ramp (15m in diameter) that encircles the rear gallery space and climbs to the second floor. The exterior facade of aluminum and glass reflects the jumbled nature of the surrounding streetscape. Also known as the Wacoal Art Center, Spiral is a nexus of cultural life in Aoyama, presenting music, art, film, and theater events.
Logo Spiral, 2009
Affiche Spiral, 2009