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- NRC - Spiral Art Centre, Tokyo - SP - Museum Boijmans van Beuningen, Rotterdam - Openbare Bibliotheek Amsterdam - Gemeente Amsterdam - Venice Biennale - Bond van Nederlandse Architecten - Het Grachtenfestival - Centraal Museum - Amsterdamse Hogeschool van de Kunsten - Marta Herford - Province Friesland |
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Client
NRC
Brand Identity
Thonik developed a new brand for the national newspapers NRC Handelsblad and nrc next, along with a new theme, 'ik denk nrc.' (I think nrc). In this brand the "guillemet" has the lead. The guillemet is a typographical character that functions as a quotation mark, at the same time evokes associations with the graphical signs for the function 'play' and 'fast forward', but also to the mathematical symbol: greather than.
From 2010 the new identity was introduced with an extensive campaign in radio, television, outdoor, internet and of course inewspaper adds. After the launch the newspapers, NRC Handelsblad and nrc.next, each got a different tone of voice.
